ABOUT ARGOS

About Us

If you are a professional or an entrepreneur wondering how technology – Digital Marketing, online stores, online classes, cybersecurity – will impact your industry and how you can leverage today’s tools to improve your business, welcome! Here, a group of entrepreneurs and tech transformation enthusiasts gather to discuss these topics and share our experiences and best practices.

The Digital Argonauts

We call this space ArgosHub in honor of the ship from Greek mythology – The Argo – where heroes with diverse skills came together in search of the Golden Fleece. This is a reference to the fact that we, as a community of Latino entrepreneurs and professionals, are all in the same boat, seeking success, navigating the web, and discovering new challenges and opportunities.

 

The people who frequently collaborate on this blog are entrepreneurs and executives, some with over twenty years of experience in digital transformation. Some of us were part of the first wave of e-commerce; others are experienced cybersecurity technicians; others, distance education specialists, and some others are theorists, designers, or simply lovers of business adventures or digital marketing. Occasionally, specialists from other areas may collaborate with their experiences in implementing technology or transitioning to digital.

About what we share

This blog is, for us, the space where we can freely share some of the practices, resources, and technological tools that have helped us generate recurring revenue, improve our customer relationships, optimize our project management, or open new sales channels. Everything we share here has been tested in real companies, working from Latin America.

Since many of our companies are small and medium-sized businesses, we focus on cost-effective solutions and methodologies that we use personally. Sometimes we touch on topics related to banking and non-profit organizations. This is because a large part of our professional experience has been, as executives or consultants, serving Latin American banks and helping NGOs with their technological projects. Other times we talk about online stores or online education. This is because we all have online retail businesses and most of us are trainers or speakers.

Occasionally, we talk about specific sectors, such as the legal or medical fields. When we do this, it is generally because we are working on digital transformation projects in that sector and have found little gems that we think are worth sharing. We will usually have comments from professionals in the field as well.

Roberto Palomo

Serial entrepreneur, designer by profession, basketball player, podcaster, and writer. Writes about business models and transformation.

Mardoqueo Carranza

Digital entrepreneur with ten years of experience in online banking, versatile in 26 programming languages, and specialist in e-commerce and transactional technologies.

Héctor Maida

Digital entrepreneur, e-commerce pioneer in Central America, trainer, educator, and speaker on topics related to e-learning, e-commerce, and digital marketing.
Given the volume of traffic and amount of content, we also have the valuable support of an editor, designers, and a WordPress specialist, without whose support we would not find the time to effectively publish the articles. Thank you.

 

Occasionally, we have guest contributors, clients, friends, or technicians with whom we work. If you are a Latino entrepreneur and wish to recommend a digital best practice in your sector, write to us!

Our companies

Over the years, we have co-founded some companies. These are the technology companies from which we have accumulated the experiences we share.

MarketBeat

Company dedicated to smart spaces, audio branding, and people traffic counting in shopping malls using computer vision and artificial intelligence. Available throughout Latin America.

Web Informática

Web design and development, online stores, and mobile applications. Founded in 1998. E-commerce pioneers in the Central American region. Working with companies throughout Latin America.

Creativos de Internet

Web design for small business. E-commerce and online class solutions. Social media marketing consulting.

CapaUno

Digital entrepreneurship consulting. This is our holding company from which we promote new projects and online businesses.

Alértux

Social enterprise dedicated to the distribution of citizen alerts in four countries. Our community brings together more than one million members. Featured on CNN en Español.

Guanacos.com

Digital channel to connect Salvadorans abroad with people, products, services, and places in El Salvador worth discovering.

Lextus

Digital channel to connect Salvadorans abroad with people, products, services, and places in El Salvador worth discovering.